AWS rolls out Row Zero to expand self-serve analytics

vs
BI Tools

The modern spreadsheet for self-serve business intelligence

Row Zero is cloud spreadsheet that securely connects to your data warehouse and scales to a billion rows. Business users get secure self-serve access to the data they need in a familiar spreadsheet. No more dashboard overload. No more CSV exports. See how teams reduce BI tool licenses or replace BI tools entirely with Row Zero.

Connected spreadsheets replace the "Export to CSV" mess

Without Row Zero, data teams build hundreds of dashboards and business teams export to CSV and work in spreadsheets. This leads to untraceable data leakage, competing sources of truth, and frustrated teams.

DATA
Legacy

On-prem database

Modern

Cloud data warehouse

VISUALIZATION
Legacy

Legacy BI tools

Modern

Cloud BI dashboards

OPERATION
Legacy

Static spreadsheets and CSVs

Modern

Connected spreadsheet


With Row Zero, business teams get a powerful, connected spreadsheet that dynamically updates with new data. They can dig into raw data and self-serve without data support. Data teams get security, governance, and fewer ad hoc requests. Organizations can reduce or eliminate expensive, underutilized BI tool licenses.

Compare Row Zero vs Excel vs BI tools

Excel & Google Sheets
BI Tools

Usability

Universal. Anyone with spreadsheet skills.
Universal. Anyone with spreadsheet skills.
Rigid UIs. Most users export data to work in spreadsheets.

Scalability

1 billion+ rows (1000x Excel's limits)
Excel – 1,048,576 row limit. Google Sheets – 10M cell limit.
Unlimited — compute and processing is pushed down to the data warehouse.

Speed

Real-time interactivity. Fast with big data.
Real-time interactivity. Slow with big data.
Slow due to compute and processing delegated to the data warehouse.

Security & Governance

Modern cloud security. Governed data access and export controls.
Potential risks with files, data exports, emailing, sharing, etc.
Secure in dashboards, but users export CSVs to open in Excel.

Connectivity

Easily connects via OAuth and secure endpoints.
Difficult to securely connect to warehouse - credentials are tied to a computer + data leaves the cloud
Easily connects via OAuth and secure endpoints.

Cost

Business plans start at $20/seat
Included with productivity suite. Total cost of ownership rises with add-ins and support resources.
Double cost driver — expensive seat licenses plus data warehouse compute.

Get started with Row Zero

Ready to upgrade your spreadsheets?

Best Excel Alternative for Big Data - Row Zero – the spreadsheet for modern enterprise.