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Connect Spreadsheets to Your Data Warehouse via Private Link

2025-11-21 // Mark Tressler

big connected spreadsheet Row Zero is a secure spreadsheet for big data that seamlessly connects to your data warehouse. Enterprises can choose from a number of options for connecting to on-prem and private cloud services, including AWS PrivateLink and Azure Private Link.

Private Link enables a secure, private connection between your VPC (Virtual Private Cloud) and Row Zero without data transiting the internet. Below we cover how Private Link works and key advantages of Private Link. To set up a Private Link connection in Row Zero, contact us or schedule a consultation to learn more.

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A Private Link is a secure, private network connection between your Virtual Private Cloud (VPC) and a service provider's VPC. With Private Link, data stays within a private network and never traverses the public internet. VPC Private Link services are offered by the major cloud providers - AWS PrivateLink, Azure Private Link, and GCP Private Service Connect.

Here's a high level overview of how Private Link works for connecting a Row Zero spreadsheet to your data warehouse over a private network connection:

  1. Row Zero creates a Private Link endpoint service in the customer's cloud service (e.g. AWS PrivateLink)
  2. The customer creates a Private Link endpoint in their VPC that points to that service.
  3. Once authenticated and connected, the customer can use Row Zero to query their data warehouse through that private connection and analyze their data in a Row Zero spreadsheet. The data never leaves your private AWS network and never transits the public internet.

To set up Private Link in Row Zero or explore Private Link for your use case, contact us.

Private Link keeps sensitive data flows off the public internet, which improves security, compliance, and latency. Here's a breakdown of the advantages of Private Link:

  • Security - Data never traverses the public internet, which adds an additional layer of security and prevents exposure to DDos or data exfiltration.
  • Compliance - Some regulated industries like finance, healthcare, government, etc. may require Private Link for certain use cases.
  • Network Control - You can apply your own VPC firewalls, route tables, and security groups to the private endpoint.
  • Stable Latency - Uses the private cloud backbone of AWS or Azure, which typically offers lower jitter and more consistent performance.

Connected spreadsheets offer several key advantages including significant improvements in security and efficiency. Private Link offers another layer of security for connected spreadsheets and is well suited to several use cases, including:

  • Hybrid cloud - You can securely connect on-premise applications and data to Row Zero via Private Link.
  • Healthcare data - Private Link connections ensure that PHI doesn't cross the public internet and adds another layer of security for HIPAA compliance.
  • Financial / transaction data - Keeps sensitive transaction data within a private network.
  • Data egress restrictions - Private Link is a solution when data cannot be accessed from the internet due to corporate policy or compliance restrictions.

Conclusion

Row Zero connected spreadsheets leverage modern cloud security and scale to enable teams to securely work with massive data warehouse data in a familiar spreadsheet tool. Everything built on connected data stays in sync and up-to-date including pivot tables, charts, and calculations. You can also write spreadsheet data back to your data warehouse.

Row Zero offers a number of options for connecting to on-prem and private cloud services, including AWS PrivateLink and Azure Private Link. To get started with Private Link, contact us to set up a consultation or schedule a demo to learn more.

Schedule a demo

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